Cream crackers from Nigeria
Since 2005 the Nigerian family-run company Beloxxi has been producing so-called cream crackers in its state of the art production facility. These crispy wheat crackers are becoming more and more popular among consumers in Nigeria. Beloxxi was no longer able to meet the growing demand for its cream crackers with the existing production capacities.
In 2016, DEG invested in the biscuit company with USD 10 million. Beloxxi uses the financing to set-up a new production hall, including four more production lines. The financing will also enable the company to further expand its product range in order to consolidate its market leadership. Most of the cracker production is sold locally via street vendors and small shops. Besides this, the crackers are sold to supermarkets, schools, hotels and caterers of international airlines.
In addition to financing, DEG, via its Business Support Services (BSS), assisted Beloxxi with the implementation of an energy efficiency check and with a plan for the further development of the company's IT systems.